SEO FAQ
What Is SEO?
SEO stands for Search engine optimization. It is the process of increasing website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Every search engine has a method of retrieving the most accurate results to the query put as a search word to make it more effective. Therefore, if a webpage or website does not have those crucial elements that make it a more desirable result on a search parameter, then it will not show up in the search in the top results.
Thus, naturally making your website or webpage pop-out among the results is one of the most important strategies that internet marketing companies employ the SEO parameters while building the website. Optimization typically involves, adding content relevant keywords to the field that website addresses and mainly removing barriers to indexing activities done by popular search engines lime Google or Yahoo. Understanding the algorithms of the search engines ad how they work is essential to truly making a website SEO optimized. Also, an understanding of the keywords that the target population would search for is essential. The search engines work in a way that if increased number of visitor visit a particular page, that page keeps getting ranked higher in the search results. So, it is a cyclical process, too.
How many Types of SEO techniques are there?
There are three types of SEO techniques that companies employ and these are based on the legality or risk involved in using them.
1.The Black Hat
White Hat and
Grey Hat techniques.
The White hat technique refers to the normal, natural way and completely legal and riskless method of approaching SEO. This involves writing relevant content on the said website and incorporating al the features in terms of HTML coding, etc, to bring in as many visitors as possible,
while adhering to the rulebook. The black hat technique involves cheats that are available online to make it appear as though a particular site has got a lot of visitors, in order to increase SEO and other similar techniques that are not legal and are risky as they can be detected by search engines like google, in the form of updates that keep occurring throughout the year for identifying such issues.
The grey Hat techniques are those that fall in between and are again risky. They are also illegal. It is always safest and best to use the White hat technique as it will withstand the test of time.
While the black and grey hat techniques might generate more traction in shorter frame of time, they are susceptible to be detected by the search engines in their updates, etc and are hence not safe at all.
Why SEO Traffic is significant?
SEO traffic dictates how many people know you exist or your products exist. If you have a great website but it doesn’t come up in the first 20 search list when your product name is searched for, then you are losing customers without having even started business!
SEO traffic is organic searches by people who are looking for a product online and that accounts for 80% of any business, the more the footfalls on the website, more likely your product is being bought.
SEO traffic also brings about brand trust. Imagine your company website always showing up in top ten results when a product that you sell is searched for. Wouldn’t the customer have more trust in your company product than if it were say 50th search result? Since SEO ranking also are affected by the traffic you generate on your website due to the content quality or product quality and loyal customers, automatically your website would rank higher and would in turn be more trustworthy.
Apart form the trustworthiness and business potential, it is mainly about visibility on the web. With changing algorithms of major search engines almost on a weekly basis, it is important to understand how to make your website SEO efficient that one always remains visible and not disappear, in the wake of growing competition.
Should I Hire a SEO Agency or Freelancer?
SEO is a long-term investment and businesses should put serious thought as to how to get it done- either by hiring an SEO agency or a freelancer.
If a company has a sizeable budget, in-house team have multiple benefits – like helping fix website issues on an everyday basis, in order to be more efficient and helpful in the longer run. It is also a fact that technical and search engine related issue if caught on the initial step is more useful and prevents the problem from getting worse. In-house team can also help in planning for longer term and aids in growing the business over time.
But an in-house team has a lot of budget associated with them for hiring staff over long periods of time. When businesses do not have enough budgets to hire In-House SEO team, the ideal option left is to outsource their SEO and online marketing needs to a freelancer. Freelancer who is skilled or is associated with an online marketing company can be cheaper when hired from time to time. That also gives one the flexibility of changing the freelancers depending on the skill-set one is looking for.So, basically both have advantages and disadvantages and the decision needs to be made keeping requirement and budget in mind.
Which is Better SEO or PPC(SEM)?
SEO (Search Engine Optimization) is an organic way of increasing traffic to your website while PPC (Paid Per Click) refers to paid ads that is an artificial way of increasing the traffic on your website. Both are useful as they will increase traction to your website but SEO is natural and organic and hence great for long-term relationship building between the customer and company.
While PPC or SEM, is effective for short term and many people have trouble trusting these ads, as anyone can pay and get ads for a product irrespective of its quality. SEO as much cheaper to get made and maintain, while PPC or paid ads are very expensive for a short time frame too, making it unaffordable by everyone all the time. Therefore, ideally, for a successful business, 80-90% reliance should be on SEO and 10% can be PPC to boost the sales.
Trustworthiness is another important aspect associated with SEOs more rather than PPC. Organic growth is a long-term sustainable while PPC are money sucking and hence short-term effective only. The return on investment is obviously higher in the SEO compared to PPC and hence SEO is more effective. As search engines keep updating their algorithms, SEOs must always be updated, and therefore, PPCs can help boost the visibility for short time periods. Therefore, best way is to have SEO as main focus and PPC for the little boost.
How Much Time it Takes to Give SEO Rank?
A great SEO knowledge, experience is needed to get a page top ranking in search engines like Google. Another factor is how old are your pages. Let’s say your website has been listed for years, and you simply revamped it to make it SEO optimized versus a new website with the same content but made recently, the older one would be ranked much earlier!
Also pages from websites with high domain rating perform better than low domain rating pages. If the SEO content and design is excellent, it may take anywhere from 2-6 months to come in top 10th rank in Google. And if not, it may not see the light of the day. So, it mostly depends on how well the SEO has been done on the webpages, how old is it, how many pages are there, what are the keywords, the whole shebang. Therefore, it is a must to employ or make use of experienced digital marketing companies or freelances for getting the best SEO pages and hence rank in the top search results of search engines. Thereby, making your company well-known in the digital world. An experienced eye can make or break your website on a search engine ranking.
How much is the cost of SEO?
Each company has their own policies for costing of SEO and therefore, it might vary from company to company, and the requirements of clients and duration of work. Many of the SEO companies offer services in form of packages that the clients can choose from for their company depending on their requirements. But we provide SEO services different from other companies- we charge a monthly fixed fee depending on the requirements anywhere between Rs 30,000 to Rs 60,000 per month for SEO results. Our payment is based on your ranking that you require and if we promise you 1st page ranking, we deliver,otherwise money-back. Our ranking fee structure is based on the results we deliver rather than only the work for SEO. Thus, we are very different from other companies and cater to our clients for the trust and money they entrust with us.SEO cost is not only based on the rankings but also the content. We make sure of good SEO content so that the visitors also enjoy the experience and build more trust with the brand. Thus, our cost not only covers what we promise to deliver but much more in a way of a long term relationship with our clients.
Do i need to sign a Contract or agreement?
For all companies that do SEO, they work on a contractual or agreement deal for a minimum of 6 months, extendable upto 2 years. But we believe in giving our customers the freedom to choose. Our work speaks for itself and we are very confident that our clients will look back to us and so we only have monthly payment fees. We also donot have any upfront charges or contracts that require you to stay with us for longer than you want. We also ensure that you are informed of the progress as it is done, so that you get to know the worth of the money you spend on hiring us. We have the best programmers experienced in SEO marketing and hence we trust our clients to get back to us based on our results we deliver. At the same time we understand that not everyone can satisfy everyone’s needs and hence give our clients the freedom to choose and hence the monthly payment policy.
Do you offer Local SEO services?
Local SEO services entail making your store or company pop up in your region or location. This ensures that your popularity remains in your local market. We provide customized local SEO services to make your page rankings at top when products present with your company are searched for. This is a huge trend as people often look for location specific buys or listings convenient for them and hence search engines like Google has used the location features generously to boost the local markets and highlight them. Thus, making sure that your SEO matches to that of the local environment, is the ultimate way to percolate the market and make name for yourselves. We will help in that every step of the way, such that your potential customers and neighbourhood, can reach you first instead of an unknown company which might be listed high due to other reasons of SEO. We will make sure that the local businesses are not affected due to the mere technicalities and in this process, everybody benefits in the longer run. Optimization for local SEO needs skilful management and alterations to the website, which trained professionals in the field of SEOs will be able to do very well
How much time it takes for results?
Depending on the domain and competition, it takes time and effort from experts. SEO knowledge and experience is needed to get a page top ranking in search engines like Google. The older the pages, the higher are the rankings. Let’s say your website has been listed for years, and you simply revamped it to make it SEO optimized versus a new website with the same content but made recently, the older one would be ranked much earlier! Also pages from websites with high domain rating perform better than low domain rating pages. If the SEO content and design is excellent, it may take anywhere from 2-6 months to come in top 10th rank in Google. And if not, it may not see the light of the day. So, it mostly depends on how well the SEO has been done on the webpages, how old is it, how many pages are there, what are the keywords, the whole shebang. Therefore, it is a must to employ or make use of experienced digital marketing companies or freelances for getting the best SEO pages and hence rank in the top search results of search engines. Thereby, making your company well-known in the digital world.
Why I need to take SEO services from SEO company in Bangalore?
Bangalore, the Silicon Valley of India, hosts a number of companies that provide SEO services as part of the digital marketing strategy. We provide the best SEO services in affordable prices and we focus on results so that our relationship with our clients is long-term. Each project is unique and requires different kind of attention and focus and our trained professionals are adept at identifying these and taking your websites to a whole new level on the web! We believe in building a trustworthy relationship with our clients and hence all come to us for SEO services. Located at the hub, we are always updated about the latest in the SEO services.
